“Spring Wonderland Dome” in Central Park

 

JANUARY 24, 2008

This winter McNeil Consumer Healthcare kicked off the official launch of Johnson & Johnson’s over-the-counter version of Zyrtec allergy medicine in New York City’s Central Park.

 

Inside a 90 ft. Dome that we provided, a virtual spring was constructed. The free event featured live music, springtime activities, and even a carousel for the kids. The 6,300 sq. ft. environment provided visitors with a reminder of the spring season and the allergies that come with it.

 

The idea was to bring about the feeling that anyone, even somebody with allergies, can enjoy a spring day in Central park!