“Bliss Oasis” in New York City

FEBRUARY 19 - MARCH 4, 2008

For two weeks, a clear 30 ft. Dome could be seen at the South Street Seaport in New York City. This was the “Bliss Oasis.”

The Dome attracted people passing by and drew them into the warm interior where they discovered K Bliss.

This event, open to the public daily from 11am-7pm, was set up to introduce Kellogg’s new Special K Bliss bars. These bars, a combination of fruit-flavored pieces, crispy cereal and a chocolate bottom layer, are the newest Special K snack to hit the store shelves.

As you can see, in order to create a one-of-a-kind marketing tool for the client, we applied logos and branding to this unique clear Dome.