APRIL 26, 2008
Our Mexican distributor, 360 Media, set up and hosted two event domes at Zero Fest in Guadalajara. This musical event, created by Coca-Cola to bring awareness to their “Coke Zero” brand, featured both Latin and international bands such as Fatboy Slim, The Mars Volta, Groove Armanda, Bright Eyes, Kinky, Zoe, Los Dynamite and Ximena Sarinana. More than 20,000 people attended the festival.
One of the domes was a 44 ft. decorated with a jungle theme that included faux trees and imitation grass. The experience was enhanced by playing nature and animal sounds inside. The other dome was a 60 ft. that was used to showcase a unique concept, developed by 360 Media, called the “Zero Bar.” This dome was packed with real ice blocks and kept cold inside by using air-conditioning as well as a double layer dome cover. The cover was created by using Event Vinyl on top of Blackout Vinyl. The Blackout Vinyl kept the interior space cool and dark, even under the direct sunlight.
