One of the most significant tourism marketing events which takes place on the African continent each year is called “Indaba” (a Zulu word meaning important meeting). In 2008 Durban, South Africa was home to the largest Indaba ever. Close to 4,000 visitors came to the Inkosi Albert Luthuli Conference Centre over a four day period in May.
This year’s Indaba attracted 14% more people than last year. The event was busier than usual because of the much anticipated 2010 Fifa World Cup which will be held in South Africa; many of the buying decisions for the World Cup were made at this Indaba.
South African Tourism, the company that organizes the Indaba, had a 30 ft. event dome at the show. They chose a dome for their exhibit because they wanted something very different that nobody else would be doing. The domed exhibit was such a success that they plan to use it in London for the World Travel Market faire that takes place in November.
