Archive for October, 2008

New York City Wine and Food Festival

October 24, 2008

OCTOBER 9-12, 2008

New York City has been a popular place for our event domes over the past year and once again one of our portable structures made its way to the “Big Apple.” This time it was for the New York City Wine and Food Festival which took place in mid-October. The event was produced by the Food Network and brought together top event planners and culinary icons from around the world, as well as many television chefs that are known throughout the country. Some of the big names that showed up included: Rachel Ray, Gordon Ramsey, Paula Deen, Anthony Bourdain, Giada DeLaurentiis, Bobby Flay and Alton Brown. Proceeds from the festival went to benefit hunger relief programs and community based initiatives such as Food Bank for New York City and Share Our Strength.

A 20 ft. Event Lite dome was rented out for the star studded occasion in New York. It was set up near the Target Welcome Center, one of the festival’s event sites that was decked out with whimsical sculptures and furniture. The dome was used to promote Choxie Chocolates, Target’s exclusive brand of premium chocolate products. The client decorated it with circular vinyl decals and pink decor which was consistent with the colorful patterns seen on Choxie packaging.

The playful environment they created with the dome charmed visitors while introducing them to the Choxie brand.

Using a dome for this marketing experience was ideal because its spherical design coordinated well with the circular theme that repeats throughout the brand’s image.

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Dome Used by Nissan for Tokyo Event

October 20, 2008

SEPTEMBER 26 – OCTOBER 13, 2008

The brand new 2009 Nissan Murano was recently introduced inside a 36 ft. geodesic dome in Tokyo, Japan. The car made one of its first official appearances at Akasaka Art Flower, an event that transformed one of Tokyo’s central business districts into a museum for a few weeks this fall.

The event was geared towards exposing people to the works of contemporary artists which were displayed at restaurants, shrines, schools and other places around the city. The hope is that Akasaka will be recognized as the new cultural center of Tokyo.

The 36 ft. blackout vinyl dome was erected in front of the modern TBS (Tokyo Broadcast System) building. Inside was an exclusive showroom featuring Nissan’s new crossover SUV, a redesigned version of the Murano. The dome sat at the entrance to this recently built skyscraper where its futuristic zen-like appearance attracted lots of attention.

Not only was it situated in a prime location, it was also fantastically lit up with colored lights to draw even more people in. Domes are ideal for use as automobile showrooms because they offer spacious environments that are free of support poles. The blackout cover allows for controlled lighting within, therefore enabling the brand to achieve the exact consumer experience it wants.

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Pacific Domes and Raw Spirit Fest

October 17, 2008

SEPTEMBER 12-14, 2008

Pacific Domes sponsored the Raw Spirit Festival this year by providing 20 ft. and 36 ft. event domes for their 4th annual celebration. This gathering, which is the world’s largest organic raw vegan festival, took place at The Radisson Resort in Sedona, Arizona from September 12th-14th. The organizers focus on promoting healthy living, eco-sustainable solutions and peace as an educational strategy to meet the global challenges we face today. Attendance has been growing rapidly over the years which will lead to multiple events and venues in 2009. Raw Spirit aims to go international by 2010.

There was plenty to keep visitors busy at this year’s event. In addition to live music and 250 vendor booths, there were lectures, cooking demos, plant hikes, children’s activities and even an art garden.

The 36 ft. Discovery Dome housed various interactive workshops while a meditation circle was set up in the 20 ft. dome. All of this was located on a beautiful golf course that featured five ponds and a creek, up against the beautiful backdrop of Sedona’s famous Red Rocks.

Raw Spirit Festival, Inc. is a non-profit corporation whose vision is all about making a difference on this planet. The organization provides an opportunity for inspirational and educational exchanges in a fun-loving, wholesome environment. Presentations by researchers, authors, well-loved celebrities and spiritual teachers offer guidance and help bring about a new level of awareness rooted in ancient wisdom.

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Lake Akan Ice Dome in Japan

October 16, 2008

Here’s a very unique dome idea sent to us by our associates in Japan, a company called Prism. A 24 ft. geodesic dome frame was used to create this icy structure.

It was covered with some type of mesh fabric and then sprayed with water. The water adhered to the mesh and then froze in the cold outdoor environment, creating an icy cover much like an igloo.

The ice dome was lit up at night and even had images projected onto it. The effect was truly dazzling!

The 24 ft. ice dome was one of the displays featured at this year’s Lake Akan Ice Festival in Hokkaido, Japan.

The festival, which takes place from late January through late March, is a popular event that mixes winter art, beauty and fun! It incorporates snowmen, igloos and snow and ice sculptures with fireworks and lightshows.

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Domes at Global Champions Tour – Arezzo, Italy

October 13, 2008

SEPTEMBER 11-14, 2008

Last month our Italian dealer Tecnodomes, in collaboration with Tecnotek, set up two event domes at the Global Champions Tour in Arezzo, Italy. The 16 ft. (5M) and 20 ft. (6M) domes were used by Mercedes-Benz who was the title sponsor of this equestrian event. The domes were erected beside a course used to test drive Mercedes vehicles.

The smaller structure was used for kids’ activites while the larger one served as an information center. Both domes were designed with two doors each so that visitors could enter from one side and be able to view the course through the opening in the other side.

The Global Champions Tour is a high status equestrian competition that takes show jumping to a new level. Thirty of the best riders in the world compete in a combination of eight events for a prize worth 5.5 million euros. The championship, which receives international media exposure, travels to some of the biggest venues in the sport, located on three different continents.

Mercedes-Benz chose to sponsor The Global Champions Tour because of its international prestige. As part of its marketing strategy, the company focuses on having a presence at sporting events that interest its customers. The Mercedes brand is synonymous with elegance and style, two characteristics that seem to describe equestrian show jumping. Their sponsorship is a way to interact with the public in a no-sell environment and the domes, which capture attention everywhere they go, surely helped to draw people in.

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2nd Bell Dome Comes to Montreal Jazz Festival

October 9, 2008

Music lovers from all over the globe arrived in Montreal this past June for the largest jazz festival in the world. The 29th annual Montreal Jazz Festival took place over an eleven day period, from June 26 – July 6, and featured performers such as Aretha Franklin, Steely Dan, Dave Brubeck, Hank Jones, Leonard Cohen, James Taylor and Ravi Coltrane. In addition to the ticketed shows, the event provided lots of free music on a variety of outdoor stages located within a few blocks of one another. It all took place in an area of Montreal known as the Place des Arts, a part of this friendly city that becomes its own little jazz universe every summer.

Bell Canada sponsored the 2008 festival and, like at the Quebec City Summer Festival, they used an event dome for their information booth. This time it was a 24 foot structure that had a unique new look. Similar to our domes that were showcased at the Greenfield Festival a couple weeks earlier, this dome featured a round event door right in the middle of its bay window. This cover design really opens up the front of the dome, inviting people in to take a closer look at what they can see when passing by. It makes for an intriguing display!

The Bell dome project was produced by K-One, a production company located in Montreal. They successfully achieved a techno futuristic look by furnishing the interior with high gloss, quality pieces, lit underneath by blue LEDs to create a “floating” effect. The dome even changed color at night with an impressive LED display! Also inside were Bell cell phones that offered internet access, touch screen displays providing festival show times and locations and an HD experience zone. The event dome was an air-conditioned environment where visitors could escape from the summer heat. In fact, having the ability to keep interior spaces cool during hot weather is one of the most popular features that our domes can offer to summertime event planners.

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